Pay Per Click Marketing
Pay Per Click Marketing is a method of advertising allowing you promote an offer by creating keyword driven campaigns and text or image advertising creatives. The benefits of pay per click marketing are:
- Ability to target millions of people across geographically diverse regions
- Ability to segregate traffic by demographics such as age, gender, interests
- Ability to track conversions down to a keyword level
- Ability to control Ad spend and time of day on certain PPC networks such as Google Adwords
- Ability to run ads in search and content environments
- Ability to start campaigns from as little as a few dollars a day
- Ability to promote virtually unlimited range of products such as physical products, professional services, education products in the form of ebooks, customer acquisition, brand awareness and much more.
- Ability to run this business from home.
Fortunately there are numerous resources available online. For example the tier 1 PPC networks such as Google Adwords, Yahoo Search and MSN Adcenter have significant documentation and help explaining how to operate their respective systems. That's great as a foundation however they do not teach you the best way to customize your campaigns from the perspective of an affiliate marketer.
Ideally you would like to be able to learn from super affiliates who have succeeded in the realm of PPC marketing and making money online via affiliate products. An excellent book on PPC is Adwords Miracle which will teach you how to build an ad campaign in an efficient manner including ad writing and on going campaign management.